sdffsdfsd

Spoiler for film andre:

Read more...

Fives step to your success in internet marketing

Today Internet marketing is a perspective process of establishing and maintaining profitable relations with clients by means of online activities with the purpose of simplification of exchange of ideas, products and services, which meets the needs of both parties.
There are five steps to your success in Internet marketing.
1. At the first step you, should determine the role of a site in a corporate strategy. It is necessary to understand exactly which parts of your business demand the support of Internet marketing.
2. Analysis of opportunities is the second step of the process. Here we carry out the analysis of market opportunities and elaborate the initial general concept of the site. The analysis of opportunities allows decreasing the risk of wrong strategic decisions made by management. Data gathering for the analysis demands careful study of all available information and internal information of the company.
The simple six-step scheme will help you to facilitate your work:
- search of opportunities;
- identification of unsatisfied needs;
- identification of target segments;
- estimation of an opportunity of creating the advantages on the basis of the resources your company has at its disposal;
- estimation of the competitive, technological and financial appeal of the revealed opportunities;
- management decision making.

3. Marketing strategy statement. Here we should formulate the marketing strategy precisely. The formulated problem is the solved problem
4. Consumer study. A company should study the readiness of would-be customers, namely their knowledge and willingness to use facilities given by the company. Consumer study is the bridge between marketing strategy (stage 3) and tactics (stage 5).
5. Marketing plan. Stages I-IV are finished when management strategy is clearly stated. Now we can understand precisely whether we need Internet marketing or not. Moreover, now the target groups of consumers and their attitude to the company are defined because of our research. During stage V, the company uses specific levers to shift the would-be customers from knowing of the company (its products, services) to being loyal to it.

Good luck everbody!!!

Read more...

what sell on the internet

what sells on the internet?People ask me that question all the time. Often they are just curious, but quite often they ask because they want to figure out how they could also embark on a successful internet marketing journey.

Usually they are surprised when I answer. Because the truth is that EVERY product and service sells, and everything can do very well on the Internet. Airline tickets, books, diamonds, wedding services, horses, stock options, steel, consulting, dating services, medical equipment, grocery, steel, art, even bull semen.

However, "what sells?" is not the most important question to ask. Because it is not the product that determines whether or not you will be successful as a small business owner.

So what is the question you should ask?
"Who can I sell TO?"

I promised to share more impressions from the Billion Dollar Internet Summit in LA - that awesome gathering organized by Jay Abraham and the Netrageous team. (participants paid $5,000 per person to be there -- I was invited to be on the team as a web site reviewer!)

Here is another highlight, this time from the encounter with Corey Rudl. In case you don't know him, consider this: his website gets over 2 million visitors, does 5.2 million dollars in sales per year and he personally makes hundreds of thousands of dollars from his online businesses... all from his one small office. You can visit Corey's famous site here

He has a simple, 4-step formula for Internet success - it goes like this:
1. Find a large, easy targetable market.
2. Find a product or service that market wants.
3. Have a great sales process
4. Back end, back end, back end

See? It is not the product.
It's the market first, THEN the product second.

Don't look for a product to sell or for the *thing* your can produce easily and inexpensively. Look first for a market and then for a product people in that market want.

Corey said even more during that presentation: "If you have a product and no easy to reach market for it - dump it! Dump it and get over it!"

Brief and powerful.
So many people get stuck with the product or service that is too difficult to launch. Don't get attached to you own ideas!

Now, of course, some products are simply better equipped than others to be sold automatically in large quantities. Software for example - because of the instant availability - and any other kind of information product. But instant portability is not the most important factor in building your successful Internet based business.

You might come up with a revolutionary product or service, easy to order, easy to ship, and with a worldwide market needs.... Sounds great, but if you can't reach a high number of potential buyers with your marketing message easily and inexpensively, you are doomed to fail.

Read more...

Six ways to make your website sell!

Almost all of us get it about six months after we put up a web site. You build some good looking web pages, you promote them on the Internet, lots of people come to visit--BUT you don't sell anything.

Here are some simple ideas you can use now to get your web site sales going.
1. How many times have you landed on a web site that looks promising, but you can't quite figure out what they're selling? Odd but true, many web sites have a hard time telling you WHY they are there. Tell the reader in very clear terms what you are selling. Make sure your "what I'm selling" message is the very first thing the readers sees. Many sites get carried away will cool looking graphics. They figure that you'll love the look so much you will be happy to click around for 10 minutes to find out what's being sold. Most people don't have that kind of time or patience.
Remember that all readers come to your site asking, "What's in this for me?" Tell readers, right from the start, what they will get out of your site. List the benefits of reading further and buying from you.

Tell readers who you are. Net commerce is still brand- spanking new and many people don't quite trust it yet. This is typical for a new media still in its early stages. Before anyone will spend a dime with you, they have to have some idea of who they're doing business with. I'm often surprised at how many web site designers go for a cold corporate look that provides few hints of who is behind the site. That's OK for Coca-Cola or American Airlines--those names are household words. For most of the rest of us, though, the reader wants to know how we are.

Give the reader your name, your email address (in a link they can click on to write you), your phone number, and--in most cases--a physical business address. Writer Kathy Matthew's recently wrote that no one in their right mind is going to send money to someone they don't know and can't get in touch with easily. She's absolutely right. I also feel it's a good idea to include your picture. It might be a picture of you working with others, your workshop, or your showroom. Pictures communicate a lot of information and go a long way in putting Internet shoppers at ease.

2. Make sure it's easy for readers to find your order page, find your purchasing information, and can locate a number to call to order. If your web site's main goal is to sell something, put ORDER INFORMATION in a easily-seen link on every page. I like to make it as clear as possible: Click here for prices and how to order.


3. Give readers several different ways to buy--via an on-line order form, with a toll free phone number, or by writing a letter (I'm always surprised at the number of people who still prefer the old-fashioned method.) Most consumers will give you a credit card number, while many businesses would rather mail a check.

4. Include comments from satisfied customers. Before people do anything they look to see who else is doing it. It's human nature. Be sure to pepper your web site with testimonials. They can be short--"Allen does great work!"--or can go into more detail about the benefits the buyer got from your business. Your testimonials will be more believable if they include the commentor's full name, business name, and city.

5. Promote your site. Because Internet commerce is new, it takes a lot more visitors through your site before you get a sale. Increase the number of visitors and you increase sales. Advertise in email newsletters (write me for a list), on newsgroups that accept ads, trade links with other sites like yours, get into a co-op banner arrangement, and build your own house mailing list by offering a free report or newsletter.

6. Finally, remember that the Internet is an information-based media. People go on-line to find good FREE information. Put some articles on your site that tell readers more about your field of specialty. If you're selling a long distance service, put up articles on how to deal with calls at work, how to get rid of unwanted calls, and new developments in telephone service. These articles don't need to be long. A few paragraphs often do fine for hurried readers. If you see an article you like on a web site or in a newsletter, email the author and ask for permission to re-print it on your site (I always invite people to use my articles at www.DrNunley.com).

You can increase sales today by keeping these six simple points in mind when designing or up-dating your web site.

http://www.pertinent.com/articles/internet-marketing/articles

Read more...

Earning an Xtra Dollar with affiliate

EARNING AN EXTRA DOLLAR AS AN AFFILIATE


Do you have a web site? Or an email newsletter? If so, you may be able to earn a little extra money on the side for very little effort. One of the biggest marketing crazes on the Internet at the moment is what's called Affiliate marketing. That's where a business provides a commission when one of their products or services are sold via your web site or newsletter.

Here's an example of how it works. Let's say I'm a florist with a web site. I set up an Affiliate program where people can place my logo on their web site or in their newsletter, and every time someone clicks on the logo, visits my site, and buys some flowers, I pay the referrer 10% of the sale. We all benefit. I get the extra sale and you get a 10% commission without any outlay of cash or selling required.


There are literally thousands of businesses out there that offer Affiliate programs. If you already have an established web site or email newsletter, it's a good idea to consider joining some Affiliate programs and placing ads on your site or in the newsletter. There is no fee to do this, and each time someone visits your site or reads the newsletter, there is a chance they will click on the ad, and you have the chance of making a commission on a sale.

How do they know the visitor is from your site? Most affiliate programs employ sophisticated tracking systems that know when a visitor has come from your site. In basic terms, you are given an affiliate code, and when someone visits their site from yours, it contains your code so the system knows to pay you if a sale is made.

Obviously, just having a bunch of buttons on a blank web page isn't going to earn you much. But if you have a site that is getting some decent traffic, or if you have a newsletter that is gaining momentum, it's worth considering. Once the ad is placed, there's no more work to do, so any commissions are earnt without any further effort.

To get you started, here is a very short list of some places that either offer good affiliate programs, or can provide you with a list of many more:

www.clixgalore.com
ClixGalore is like an Affiliate database which provides you with a convenient way to search for and join affiliate programs from one place.

www.netapplications.com
Net Applications provide web site statistics and other services, and offer a great rate of 40% of all sales you refer.

http://spamarrest.com
Spam seems to be an issue most people are interested in stopping. Spam Arrest offer 50% of every signup that you refer to them.
www.southwestecommerce.com We offer our own affiliate program! We offer $60 for every person you refer that signs up for our search engine ranking service.


Good luck everybody!

Read more...

Business

In economics, business is the social science of managing people to organize and maintain collective productivity toward accomplishing particular creative and productive goals, usually to generate profit.

The etymology of "business" refers to the state of being busy, in the context of the individual as well as the community or society. In other words, to be busy is to be doing commercially viable and profitable work.


The term "business" has at least three usages, depending on the scope — the general usage (above), the singular usage to refer to a particular company or corporation, and the generalized usage to refer to a particular market sector, such as "the record business," "the computer business," or "the business community" -- the community of suppliers of goods and services.

The singular "business" can be a legally-recognized entity within an economically free society, wherein individuals organize based on expertise and skills to bring about social and technological advancement.

In predominantly capitalist economies, businesses are typically formed to earn profit and grow the personal wealth of their owners.

The owners and operators of a business have as one of their main objectives the receipt or generation of a financial return in exchange for their work — that is, the expense of time and energy — and for their acceptance of risk — investing work and money without certainty of success.

Notable exceptions to this rule include some businesses which are cooperatives, or government institutions.

However, the exact definition of business is disputable as is business philosophy; for example, most Marxists use "means of production" as a rough synonym for "business." Socialists advocate either government, public, or worker ownership of most sizable businesses. Some advocate a mixed economy of private and state-owned enterprises. Others advocate a capitalist economy where all, or nearly all, enterprises are privately owned.
http://en.wikipedia.org/wiki/business

Read more...

internet marketing

History

Internet marketing first began in the early 1990s as simple, text-based websites that offered product information. Over time Internet marketing evolved into more than just selling information products, there are people now selling advertising space, software programs, business models, and many other products and services. Companies like Google, Yahoo, and MSN have leveled the playing field of internet advertising. By offering local advertising to small to medium sized businesses, ROI has grown while the bottom line has been lowered. This type of marketing is the backbone of modern capitalism, allowing anyone with an idea,product or service to reach the widest audience possible. The next evolutionary step would be to refine the consumer search to those consumers specifically searching for your product or service, and entice them with catchy tag lines and promotions. Once the consumer has chosen your company, and entered your e-store, the design of your website will determine the online to offline or e-commerce conversion rates. These are what business owners covet, the lowest cost per lead.

To clarify, while internet marketing can cover any facet of online marketing as described above, current use of the term internet marketing commonly refers to the use of direct response marketing strategies, that were traditionally used in direct mail, radio, and TV infomericals, applied to the internet business space.

These methods have been found to be particularly useful on the internet due to its tracking capabilities coupled with the ability to instantly reach the prospect, whether it be B2B or Business to consumer. This ability for careful anaylsis has become quite common now, which is why you will commonly see terms such as ROI, conversion rate, and sales letter commonly come up when discussing internet marketing.


Business models


Internet marketing is associated with several business models. The main models include business-to-business (B2B) and business-to-consumer (B2C). B2B consists of companies doing business with each other, whereas B2C involves selling directly to the end consumer (see Malala, 2003)[1] When Internet marketing first began, the B2C model was first to emerge. B2B transactions were more complex and came about later. A third, less common business model is peer-to-peer (P2P), where individuals exchange goods between themselves. An example of P2P is Kazaa, which is built upon individuals sharing files.

Internet marketing can also be seen in various formats. One version is name-your-price (e.g. Priceline.com). With this format, customers are able to state what price range they wish to spend and then select from items at that price range. With find-the-best-price websites , Internet users can search for the lowest prices on items. A final format is online auctions where buyers bid on listed items.

It should be noted, however; as described above, under history, that current use of the term internet marketing commonly refers to the use of direct response marketing strategies, that were traditionally used in direct mail, radio, and TV infomercials, applied to the internet business space. When professionals and entrepreneurs commonly refer to "internet marketing" it is this model that they are often referring to. ....The theory was that broadcaster would begin transmitting digital signal in this new band and then the analog signal would be discontinued when consumer penetration of the new technology was deemed sufficient...

Benefits

Some of the benefits associated with Internet marketing include the availability of information. Consumers can log onto the Internet and learn about products, as well as purchase them, at any hour. Companies that use Internet marketing can also save money because of a reduced need for a sales force. Overall, Internet marketing can help expand from a local market to both national and international marketplaces. And, in a way, it levels the playing field for big and small players. Unlike traditional marketing media (like print, radio and TV), entry into the realm of Internet marketing can be a lot less expensive.

Furthermore, since exposure, response and overall efficiency of digital media is much easier to track than that of traditional "offline" media, Internet marketing offers a greater sense of accountability for advertisers.

Compared to the other media marketing(like print, radio and TV), Internet marketing is growing very fast. It's also gaining popularity among small businesses and even consumers when trying to monetize their blog or website. The measurability of the internet as a media makes it easier to experience innovative e-marketing tactics that will prove a better Cost of Acquisition than other media. However, in most developed countries, internet marketing and advertising spending is around 5% only, while TV, radio, and the print are more.

Limitations

Limitations of Internet marketing create problems for both companies and consumers. Slow Internet connections can cause difficulties. If companies build overly large or complicated web pages, Internet users may struggle to download the information. Internet marketing does not allow shoppers to touch, smell, taste or try-on tangible goods before making an online purchase. Some e-commerce vendors have implemented liberal return policies to reassure customers. Germany for example introduced a law in 2000 (Fernabsatzgesetz - later incorporated into the BGB), that allows any buyer of a new product over the internet to return the product on a no-questions-asked basis and get a full return. This is one of the main reasons why in Germany internet shopping became so popular. Another limiting factor, particularly with respect to actual buying and selling, is the adequate development (or lack thereof) of electronic payment methods like e-checks, credit cards, etc.

Security concerns

For both companies and consumers that participate in online business, security concerns are very important. Many consumers are hesitant to buy items over the Internet because they do not trust that their personal information will remain private. Recently, some companies that do business online have been caught giving away or selling information about their customers. Several of these companies have guarantees on their websites, claiming customer information will be private. By selling customer information, these companies are breaking their own, publicized policy. Some companies that buy customer information offer the option for individuals to have their information removed from the database (known as opting out). However, many customers are unaware that their information is being shared and are unable to stop the transfer of their information between companies.

Security concerns are of great importance and online companies have been working hard to create solutions. Encryption is one of the main methods for dealing with privacy and security concerns on the Internet. Encryption is defined as the conversion of data into a form called a cipher. This cipher cannot be easily intercepted unless an individual is authorized by the program or company that completed the encryption. In general, the stronger the cipher, the better protected the data is. However, the stronger the cipher, the more expensive encryption becomes.

Effects on industries

Internet marketing has had a large impact on several industries including music, banking, and flea markets - not to mention the advertising industry itself.

In the music industry, many consumers have begun buying and downloading MP3s over the Internet instead of simply buying CDs. The debate over the legality of duplicating MP3s has become a major concern for those in the music industry.

Internet marketing has also affected the banking industry. More and more banks are offering the ability to perform banking tasks online. Online banking is believed to appeal to customers because it is more convenient than visiting bank branches. Currently, over 50 million U.S. adults now bank online. Online banking is now the fastest-growing Internet activity. The increasing speed of Internet connections is the main reason for the fast-growth. Of those individuals who use the Internet, 44% now perform banking activities over the Internet.

As Internet auctions have gained popularity, flea markets are struggling. Unique items that could previously be found at flea markets are being sold on Ebay.com instead. Ebay.com has also affected the prices in the industry. Buyers and sellers often look at prices on the website before going to flea markets and the Ebay.com price often becomes what the item is sold for. More and more flea market sellers are putting their items up for sale online and running their business out of their homes.

The effect on the Ad industry itself has been profound. In just a few years, online advertising has grown to be worth tens of billions of dollars annually. [2][3][4] As Advertisers increase and shift more of their budgets online, it is now overtaking radio in terms of market share.[5]
http://wikipedia.org/wiki/Online_marketing

Read more...